What are the DMark agency's Internet marketing cases made up of?
Internet marketing cases include the following information:
- Data on studying the target audience and main competitors in the market;
- Description of the channels through which promotion is carried out on the Internet;
- Specific figures on the implementation of the digital strategy, obtained as a result of objective control;
- Information on adjusting the strategy based on analytical data.
Our marketing cases show that most often, tasks are solved by implementing such technology as omnichannel - the integration of several communication channels into a single system. These can be social media (SMM), SEO optimization, contextual advertising, email marketing and much more.
Numbers, numbers and more numbers
Publishing marketing cases with solutions implies announcing the exact indicators that were achieved as a result of the work (for example, for a certain period or during the project implementation). We pay special attention to these KPIs - key performance indicators:
- Website traffic, visibility in organic search, brand traffic;
- Cost of lead generation — attracting potential and actual buyers;
- Conversion rate — leads taking specific actions;
- ROI — return on investment in promoting a company, product, or service.
In promotion cases, we are happy to share the results achieved thanks to influence marketing: engagement ratings, number of brand mentions, brand recognition indicators, sales levels, etc.
We suggest you familiarize yourself with interesting marketing cases in the area that is closest to you. And there are quite a few options here: from selling furniture and decor to the tourism business.