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The cases of promoting catering establishments (HoReCa)

The DMark team has many years of successful work with catering establishments. We are talking about restaurants, cafes, bars, online food stores, and companies delivering meals. Many organizations become our customers. They value us for our quick response and ability to provide consistent results.

We formalize completed projects as thematic HoReCa cases, some of which we post in this section to demonstrate our Internet marketing services to potential clients.

What do catering establishment promotion cases include?

Clients turn to us for both comprehensive promotion and for solving individual challenges, like search engine reputation management (SERM). By creating a positive brand image, you are guaranteed to increase the flow of visitors.

The promotion of restaurants, cafes, and catering establishments includes:

Reputation audit and correction of deficiencies;
Monitoring customer reviews and identifying negativity in them;
Work in social media, and on portals and forums;
Setting up and developing a profile in Google My Business;
Creating 3D tours of establishments in the HoReCa segment.

When working with clients, we pay close attention to the capabilities of the Google Ads service (contextual advertising in the search engine), Facebook Ads (targeted advertising on Facebook), and Instagram Ads (advertising on Instagram with an emphasis on visual content).

Particular attention is paid to SMM promotion

The cases of promoting catering establishments include information on comprehensive promotion in social media: advertising in Reels Instagram, developing a YouTube channel, promoting in TikTok, and influence marketing.

Representatives of small and medium businesses often use our SMM services, requesting:

Brand development in social media;
Account management on behalf of a company;
Communication with clients via social media;
Creation and regular publication of vibrant content;
Development of scenarios for the production of photo and video content;
Commercial shooting for various purposes and websites;
Menu design and high-quality photos of dishes;
Product and interior shooting.

By the way, it is mobile shooting that allows us to create such photos and videos that make social media accounts interesting and live.

You can’t do without search engine promotion

Many HoReCa market participants already have their own websites that we upgrade and develop. If you deliver food or organize off-site events, and you still do not have at least a business card website, we can help you with this in the shortest possible time.

The search engine promotion of websites often consists of such important activities as:

Identifying technical and other errors on the website;
Setting up analytics tools;
Optimizing meta tags as per search engine requirements;
Preparing text and visual content;
Internal and external content optimization.

In catering and other cases we share practical information that helps our clients become more recognizable in the market, and increase the flow of visitors and, accordingly, profit.

Do you want to work with us too? Contact us.