Cases for furniture production and decor

The global furniture market is growing by about 5% annually, which is facilitated by the high level of urbanization, active construction of residential and commercial buildings, and the introduction of new materials and technologies. Accordingly, the promotion of furniture production occurs in a highly competitive environment, and the professionals of the Digital Marketing Agency DMark, of course, take this into account.

Our team has experience in collaborating with various market participants, many of whom have become our customers:

Project and design agencies;
Manufacturers of home and office furniture (kitchens, and custom-made cabinets);
Companies providing exhibition and catering furniture for rent;
Furniture stores, online stores selling furniture and decor;
Masters in repair and restoration of upholstered and cabinet furniture.

Features of promoting websites for the furniture production and sale

We develop websites for furniture companies with a user-friendly interface and a convenient product catalog, the possibility to create a personal account, and high-quality visual content. We pay special attention to comprehensive search engine optimization:

Research and selection of keywords that can attract more traffic to a website;
Filling pages with unique relevant texts;
Developing a blog helping solve users’ problems;
Publishing expert and advertising content on external web sites;
Eliminating issues with site loading speed and adaptation for mobile devices.

Successful promotion of a furniture production website involves periodic monitoring of results using web analytics tools and, where necessary, making adjustments to the SEO strategy. And we do this too.

What else do furniture promotion cases include?

Promotion via social media (SMM). We create and manage accounts on Instagram, Facebook, and TikTok; collaborate with influencers and publish short videos about new products and services.
Contextual advertising. This type of furniture online promotion is very effective (quick requests and increased brand awareness) and cost-effective (you pay only when the user clicks on the ad and goes to the landing web page of the service or product).
Working with reputation (SERM). Furniture and decor promotion cases consist of reports on the analysis of the company’s reputation, tracking information on you, and implementing a strategy to combat negative reviews.

Quite often, the strategy for promoting a furniture store includes the creation of a brand book: from a company’s logo to advertising materials for distribution online and offline. Do you need a brand book? Contact us.

The completed work presented as cases both demonstrates the level of our professionalism and shows how to solve a particular issue of Internet marketing in the furniture business.