Subtleties of promoting construction and installation companies’ websites
When developing an Internet marketing strategy we always take into account the industry specifics. For example, the construction industry is characterized by high competition, pronounced seasonality, geographic location, increased attention to reputation, and the absence of such a phenomenon as impulse purchases.
When promoting websites of construction and installation companies, we use the following methods:
- Comprehensive study of the target audience and its segmentation;
- Analyzing the main competitors with subsequent compilation of a semantic core;
- Website internal technical optimization as per the requirements of search engines;
- Creating high-quality structured content and maintaining a company blog;
- Registering a website on construction portals, message boards, and other platforms.
We always monitor the results of the work and, if necessary, promptly adjust the SEO strategy. We track statistics on traffic, conversions, and other parameters through Google Analytics and more.
What tools do we use?
The DMark team promotes websites of construction and installation companies not only by bringing them to the top 10 search results for competitive queries, but also offering other services like:
- 3D tours, panoramic and aerial photography using a quadcopter;
- Contextual advertising — from texts to banners;
- SMM — promotion in social media (Facebook, Instagram, TikTok, etc.);
- SERM — controlling the Internet reputation of market participants;
- Email, content, and video marketing and much more.
Each case of promoting a construction company is individual. In addition to the tools used, we describe in detail the initial data, the process of search for solutions and, of course, the results obtained.
If you need the Internet promotion service in a specific segment of the construction market, contact the DMark manager, and they will advise you.
