According to statistics, 60% of buyers have a negative perception of and try to avoid the brand’s products if they consider its logo strange, unpleasant, or unattractive. On the contrary, a professionally designed logo that sticks in memory increases the trademark’s awareness and popularity by 80%.
If you want to acquire rather than lose, entrust the development of your logo to the professionals of the DMark agency. We have been providing online advertising services for many years and know:
- How to achieve the objectives related to the development of the brand book and logo (we work with small and medium-sized businesses) quickly and cost-efficiently.
- How the graphics and other elements created by us affect the company’s economic indicators since we cooperate with a team of online marketers.
Important requirements for logo creation
The average time for processing a logo by a human is half a second. Therefore, your corporate logo should immediately hit the target. And we can help you with this. We guarantee that the logo created by our team will be:
- Original – with individual design, a notable difference from existing logos, and memorable.
- Up-to-date – our creators, marketers, and designers always create logos taking into account current and industry trends.
- Adaptive – the logo must serve all purposes and look organic when displayed on all possible placement channels – websites (social media), mobile applications, messengers, etc.
- Associative – a high-quality logo is considered to be associated with the company (its idea, mission, and nature), a specific product line, and services sold.
Proven logo creation algorithm
- If you want to create a logo, we have to discuss it with you, fill out a brief, and make specifications. After understanding your brand’s objectives and features, we move on.
- We can’t create a custom logo without first analyzing the industry and developing several concepts. Thus, we make sketches and send them for your approval.
- After receiving feedback, we adjust the logo’s final version, draw its elements in detail, and convert it into vector format (EPS, PDF, and AI).
- Finally, we deliver ready-made materials and files (PNG, GIF, and JPG) to the client, which can be used on the company’s website, in printing, and advertising.
What data do we need to get started?
- Your company information – its name and area of activity, target audience, products or services, advantages, and differences from competitors.
- Desired terms of creating the logo.
- The client’s visual preferences that reflect the brand’s essence and that are better not to use and why.
- The logo’s style, location, font, and color scheme – it is best to consider these items using specific examples.
- Additional materials provided by the client that may be used during the work.
Professional approach
When developing a brand book and, in particular, a logo, we follow the basic rules:
- Compliance with client’s corporate requirements and their company’s mission.
- Use of appropriate fonts – often, the cost of creating a logo includes unique symbols.
- Professional choice of color palette – primary and secondary colors.
- A balance between creativity, awareness, and simplicity.
It is easy to create a logo for your website – just write to us via the feedback form and fill in the brief. Our manager will provide you with the prices and offer the optimal cooperation procedure.
Frequently Asked Questions (FAQ)
On average, it takes 7 to 14 dyes to create a logo for a small and medium-sized business. The exact time depends on the number of iterations and the speed of feedback from the client. The more complex the project is, the longer the term and the higher prices are.
Today, there are a lot of paid and free services for creating a logo on your own. This option is viable and many use it. However, it is important to understand that it is highly likely that such a logo will perform only an aesthetic function since only the designer’s handiwork can ensure uniqueness, compliance with the company’s ideology and features, and achieve marketing objectives.
A professionally designed logo must be unique, simple, and concise, and correctly displayed on small and large devices. Also, it must reflect the company’s business and be associated with it. The graphic object should look good both in color and in monochrome.
You can check trademark (TM) uniqueness with the public register of the Ukrainian Institute of Intellectual Property (Ukrpatent), but the easiest way to start checking is to search for an image via Google.
If you want to get a logo for your company almost free of charge in an hour or two, we won’t be able to help you with this. The DMark team takes a responsible approach to our work – the concept approval process can take 2 or 3 days, while its implementation takes 5 to 10 days. Of course, our work costs money — and it’s not $10.