Influence Marketing is native advertising promoting a brand’s services and products by influencing the target audience via opinion leaders. Today, influence marketing is becoming an increasingly popular tool for promoting a business in combination with classic channels, like SEO, PPC, and SMM. Both advertisers and bloggers understand this.
We recommend influence marketing for travel, fashion, beauty and health, education, entertainment and leisure, and catering. Almost every industry has opinion leaders, and this promotion tool is becoming more significant. Experts believe that more than 70% of companies worldwide already use it.
What services do we provide?
The DMark advertising agency helps small and medium businesses find bloggers to spread information about their brands, increasing trust and loyalty. What do we offer?
- We unite opinion leaders and businesses for mutually beneficial cooperation.
- We organize native advertising for businesses.
- We help bloggers earn money.
- Ratings, advice, PR, and much more.
The main goal of influence marketing is native advertising, and promotion of a brand’s services and products using the influence of opinion leaders on the target audience.
We can provide advertising from a blogger if you need to launch a new product, create and strengthen trust in it, reach an even larger segment of consumers, increase sales, or try a new format of an advertising campaign. We are also constantly looking for new influencers and are ready to consider any offers.
Influencer marketing for business: implementation process
- Acquainting with the client and audit. Before promotion, we study a business area, main competitors, target audience, and business features.
- Strategy development. We develop specifications, select influencers, and choose methods of communication with the audience.
- Launch of an advertising campaign. Acting as a blogging agency closely interacting with bloggers, we build teamwork to achieve efficiency with optimal financial and time costs.
- Monitoring and analyzing the results. We track conversion, analyze other key indicators, and adjust the influencer’s marketing strategy if necessary.
Main forms of interaction with bloggers
| Reviews | A product demonstration on video or a description of its benefits in text format with the price and terms of purchase. |
| Unboxing | An influencer prepares a detailed product video review and posts it on their YouTube channel or Instagram. |
| Product placement | A short-term appearance of a product or brand name on a screen, a mention of it in the text but without explicit advertising. |
| Contests | A blogger offers subscribers products and services as gifts in contests and challenges. |
| Ad spot | A short advertising clip is added at the beginning or middle of a thematic video on YouTube. |
| Joint PR campaign | Collaboration is a one-time or ongoing project with a native offer to buy a product or use a service. |
Are you looking for an agency to advertise via bloggers? Or are you a blogger looking for a generous advertiser in your area? Don’t waste time searching — contact DMark now. We are result-oriented!
For an advertiser
- Individual search for a blogger for a specific business taking into account its nature and specifics.
- Increasing brand or product awareness, and improving loyalty and trust.
- Working with objections, revealing product capabilities, and working on reputation.
- Strengthening audience engagement, stimulating sales, and increasing profits.
For a blogger
- Search for suitable advertisers, and cooperation with businesses and organizations.
- Interesting collaborations with famous brands, and expanding the subscriber base.
- An opportunity to increase income and ongoing cooperation with clients; search for advertisers on ambassador terms.
- Implementing new content distribution formats – from streams to quizzes.
