How to promote a business in the service sector?
There are two possible scenarios: approach the task comprehensively or solve an issue point-like. The first option is longer and more expensive, with a higher overall result. The second option is faster and does not require much effort, but solves only one or several issues.
The completed work includes:
- Searching and attracting the target audience for a specific service;
- Image advertising – from creating brand awareness to gaining trust among potential partners;
- Analyzing competitor and creating a marketing strategy based on the data obtained;
- Web development — from improving the current website to creating a new platform;
- Filling a website or social media account with text, photo and video content;
- Optimizing pages taking into account the current requirements of search engines;
- Maintaining a personal blog of an expert or a company providing certain services.
Quite often, promoting services involves launching a native advertising campaign with the involvement of opinion leaders: bloggers, popular personalities, and industry experts. Influence marketing allows you to promote a brand in the shortest possible time and significantly increase the reach of the target audience (TA). With us, you will not only solve specific issues, but also develop, grow, and increase profits.
What else do service promotion cases include?
If you work in a highly competitive area, implement several online development scenarios at once. In addition to the methods listed above, we promote a business in the service sector via:
- Creating and using a profile in Google My Business;
- Setting up contextual advertising through Google Ads;
- Targeted advertising on social media;
- Posting expert video content on YouTube;
- Creating landing pages for each service offered;
- Processing customer reviews in online media and on other web platforms.
Have you opened a business in the service sector, but you don’t know where to start promoting it? Or have you been working in this area for a long time and want to increase your customer base? Check out our successful cases and perhaps you will get some good ideas.
Or better yet, contact the DMark professionals right away, and we will save you time for determining the marketing tasks, and consult on a proper promotion strategy and implementing technical solutions.