Client: Outstaffing company (pharmbills.com)
Business area: Services
Service: Internet marketing audit, internet marketing strategy development
Objective: Update the marketing strategy.
Client’s task: Analyze the current Internet marketing strategy and update it to accelerate the growth of conversions and the effectiveness of advertising campaigns.
Initial data
The client provided information on current marketing tools, including statistics for each promotion channel. Many of them were ineffective in terms of ROI, and as it turned out, web sites used needed a detailed comprehensive marketing and technical analysis. There was also a problem in the operation of analytical systems related to incorrect settings, so the data on conversion and other indicators did not correspond to reality.
Search for solutions
🔶 We developed marketing goals and objectives based on the analysis of available information.
🔶 We conducted a detailed audit of the web platforms used by Pharmbills.
🔶 We carefully studied the activities of the main competitors in the outstaffing sector.
🔶 We analyzed the market demand, and worked and updated the semantic core.
🔶 We consulted the client on improving the already launched advertising campaigns to achieve new marketing indicators.
Solutions
🔶 We updated the Internet marketing strategy, eliminating existing shortcomings;
🔶 We developed a detailed plan to implement the new marketing strategy.
Results
Pharmbills adjusted its Internet promotion as per our recommendations, and updated its methods and tools for online promotion. As a result, there was an increase in the main indicators and the improvement of the company’s marketing department operation.
If you also have problems with the implementation of the Internet marketing strategy, regardless of the business area you work in, send us a request for an audit, and DMark professionals will provide advice and select the best solutions.