What does the integrated marketing of services in the hotel business include?
The DMark agency team develops and runs comprehensive advertising campaigns quite often, thus, our promotion cases in the tourism industry include information on:
- Drawing up a strategy for promoting a hotel, resort, restaurant, cafe, etc.
- Positioning a business on the market taking into account the clients’ and competitors’ profiles.
- Preparing a unique selling proposition (USP) and corporate identity.
- Content marketing: text, photo, and video content. We pay particular attention to expert materials for blogs, as well as 3D tours, and panoramic and interior photography.
- Website development and SEO optimization taking into account the current requirements of search engines and the specifics of tourism marketing.
- Setting up online booking modules and optimizing their operation on a website.
We always supplement projects completed with control data, namely metrics for the main communication channels, indicator analytics, and recommendations for adjusting the strategy (if necessary).
The best digital marketing tools for the tourism industry
When selecting online promotion methods, we take into account the business type and scale, the nature of the goals pursued, the budget, and the timing of getting the desired result. We have successful cases of hotel business marketing using:
- Contextual advertising technologies: text ads, advertising banners, and videos.
- SMM marketing – brand promotion in popular social media.
- SERM promotion methods for professional development of the client’s reputation.
- Influence marketing opportunities involving opinion leaders for lead generation.
- Search engine optimization services to improve the website’s position and visibility in search engine results.
- Registrations on such popular tourist portals as Booking, Airbnb, Agoda, etc.
We offer hotel business marketing services to hotels, restaurants, travel agencies, tour operators, and other leisure and hospitality industry participants. Sign up for a consultation.