Tourism and hotel business

The analytical department of Hilton Hotels & Resorts conducted a study and found that 80% of travelers worldwide make hotel reservations, book restaurant tables, rent cars, and resolve other issues online. The DMark digital marketing agency takes this trend into account when offering sales promotion services in the tourism industry.

It is also important to understand that tourism marketing can be efficient only if you know the specifics of the industry:

  • The main feature of advertising in the tourism industry is to stand out from competitors.
  • Tourism services do not have permanent properties, they are changeable and seasonal.
  • Particular attention is paid to human emotions: inspiration, impressions, comfort, and safety.
  • Achieving brand recognition becomes a difficult task without high-quality creative visuals.

What does the integrated marketing of services in the hotel business include?

The DMark agency team develops and runs comprehensive advertising campaigns quite often, thus, our promotion cases in the tourism industry include information on:

  • Drawing up a strategy for promoting a hotel, resort, restaurant, cafe, etc.
  • Positioning a business on the market taking into account the clients’ and competitors’ profiles.
  • Preparing a unique selling proposition (USP) and corporate identity.
  • Content marketing: text, photo, and video content. We pay particular attention to expert materials for blogs, as well as 3D tours, and panoramic and interior photography.
  • Website development and SEO optimization taking into account the current requirements of search engines and the specifics of tourism marketing.
  • Setting up online booking modules and optimizing their operation on a website.

We always supplement projects completed with control data, namely metrics for the main communication channels, indicator analytics, and recommendations for adjusting the strategy (if necessary).

The best digital marketing tools for the tourism industry

When selecting online promotion methods, we take into account the business type and scale, the nature of the goals pursued, the budget, and the timing of getting the desired result. We have successful cases of hotel business marketing using:

  • Contextual advertising technologies: text ads, advertising banners, and videos.
  • SMM marketing – brand promotion in popular social media.
  • SERM promotion methods for professional development of the client’s reputation.
  • Influence marketing opportunities involving opinion leaders for lead generation.
  • Search engine optimization services to improve the website’s position and visibility in search engine results.
  • Registrations on such popular tourist portals as Booking, Airbnb, Agoda, etc.

We offer hotel business marketing services to hotels, restaurants, travel agencies, tour operators, and other leisure and hospitality industry participants. Sign up for a consultation.

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