Client: otValentiny online store delivering fresh vegetables and fruits (otvalentiny.od.ua)
Business area: Online stores, HoReCa
Service: Brand book
Objective: Create the logo.
Client’s task: Create the company logo to be used on a website, on social media, in symbols, and in printing products.
Geo: Ukraine, Odessa.
Initial data
The client (otValentiny) requested us to create a logo that would convey the essence of its activities as accurately as possible. The client delivers fresh vegetables and fruits to cafes, restaurants, stores, and homes. Following the briefing, we defined the tasks and objectives for the project and received basic information from the client for our activities:
🔶 The concept in terms of style and design of the logo.
🔶 The style of execution with an emphasis on simplicity and image clarity.
🔶 The main intended image was a dove associated with shipping, including food.
🔶 The client’s color requirements: no use of blue as one of the main colors.
Search for solutions
We prepared a brief for the client to clarify the information on the project. In this document, the client described their field of activity, the products they supply, the target audience, the price segment, the style and specifics of the future logo, and examples of competitors they liked.
Solutions
The logo was based on a green dove. Since ancient times, the dove has been considered an intelligent bird that orients well in space and always finds its way from point A to point B. We agreed with the client that this is one of the fundamental criteria for success in fast food delivery – fast delivery without force majeure.
The image also contained the company name for better recall among real and potential clients. We have drawn icons with fruits and vegetables, indicating the products supplied.
Results
Our designers have created a logo that meets the client’s wishes and marketing requirements. It is intended for use on the otValentiny company website, social media, corporate products, and outdoor advertising (leaflets, billboards, etc.).
Contact the DMark online marketing agency if you need to create a high-quality and up-to-date logo or refine an existing one. Our professionals will help meet this challenge based on the completed brief, and develop a brand book if needed. Submit a request right now.