Client: OtValentiny (online store of vegetables and fruits otvalentiny.od.ua)
Business area: Online stores
Service: Website SEO optimization
Objective: Boost SEO traffic, increase sales.
Client’s task: Increase the number of sessions on the site by organic traffic; increase sales through the SEO channel; attract new customers; bring key phrases to the TOP 10.
Initial data
The DMark team has once successfully developed the website for the OtValentiny company delivering vegetables and fruits to restaurants, cafes, stores, offices and homes on the PHP framework – Yii2. It is characterized by its corporate style, reliability and development flexibility. The site is regularly maintained and updated, and this time the client requested its search engine promotion to improve conversion rates – increase traffic and sales.
Search for solutions
🔶 We collected a semantic core to further develop website pages.
🔶 We analyzed key competitors in the area and key target keywords, and prepared recommendations based on this data on usability, functionality, and filling the website with text and visual content.
🔶 We performed comprehensive development of the online store’s priority pages.
🔶 We identified and removed possible errors, including errors 404 (Not Found) and 301 (Moved Permanently).
🔶 We developed an effective strategy for the website’s external promotion.
Solutions
🔶 We changed pages according to the collected and approved set of key phrases.
🔶 We added thematic images, tables, and FAQPage markup. We put Alt and Title attributes for images: this was necessary for the search engine to “understand” the subject of an image on the page and provide it with a place in the search results.
🔶 We fixed all existing 404 and 301 errors. We gave general recommendations to the content manager on how to work with products correctly, namely add and delete them.
🔶 We took on the task of regularly and consistently adding informational articles and recipes to the website. We do this monthly as per the approved schedule.
🔶 We implemented the plan for external website promotion, using combined link building.
Results
The main result of the comprehensive teamwork on search engine promotion of the OtValentiny company website is a 2-fold increase in traffic and further gradual growth of the obtained indicators. Specific figures can be seen in the infographic that shows the results with an interval of one year. The dynamics of the growth of visits to the online store looks like this:
Data from Google Search Console.
Traffic dynamics according to Serpstat.
Visibility dynamics according to Serpstat.
Keyword dynamics
