Client: A wholesale and retail online store selling fabric (alexandrd.ua)
Business area: E-commerce
Service: SEO
Objective: Restore the website position after it has been transferred to a new platform in violation of SEO requirements
Client’s assignment: Perform comprehensive website upgrade while maintaining SEO rankings.
Initial data:
The client provided the website that had already been transferred to the new platform Hoshopop. Following the transfer, the website position in Google had been lost due to non-compliance with the website transfer technology.
Search for solution
We conducted a full SEO audit to identify all possible reasons for the website traffic and visibility decline.
Solutions
Based on the audit results, we developed a strategy for optimizing website parameters that affect its visibility in search engines.
🔶 We provided recommendations for correcting technical errors.
🔶 We created a map of redirects for lost pages and configured them.
🔶 We transferred meta tags and further optimized them.
🔶 We transferred existing SEO texts.
🔶 We generated a new robots.txt.
🔶 We made changes to sitemap.xml.
🔶 We identified and corrected 404 errors.
🔶 As for old SEO texts, we developed recommendations for improving the text quality, and as for new SEO texts, we created specifications with SEO requirements for copywriters.
🔶 We set up an analytics tool.
Results
Using analytical services, auditing, and ranking factors, we have increased traffic from the Google search engine, restored more than 80% of the positions of key queries, and increased the website visibility based on the updated semantic core in 2 months.
