Restoring website positions after its transfer to a new platform

Restoring website positions after its transfer to a new platform
Restoring site positions after transferring to a new platform

Client: A wholesale and retail online store selling fabric (alexandrd.ua)

Business area: E-commerce

Service: SEO

Objective: Restore the website position after it has been transferred to a new platform in violation of SEO requirements

Client’s assignment: Perform comprehensive website upgrade while maintaining SEO rankings.

Initial data:

The client provided the website that had already been transferred to the new platform Hoshopop. Following the transfer, the website position in Google had been lost due to non-compliance with the website transfer technology.

Search for solution

We conducted a full SEO audit to identify all possible reasons for the website traffic and visibility decline.

Solutions

Based on the audit results, we developed a strategy for optimizing website parameters that affect its visibility in search engines.

🔶 We provided recommendations for correcting technical errors.

🔶 We created a map of redirects for lost pages and configured them.

🔶 We transferred meta tags and further optimized them.

🔶 We transferred existing SEO texts.

🔶 We generated a new robots.txt.

🔶 We made changes to sitemap.xml.

🔶 We identified and corrected 404 errors.

🔶 As for old SEO texts, we developed recommendations for improving the text quality, and as for new SEO texts, we created specifications with SEO requirements for copywriters.

🔶 We set up an analytics tool.

Results

Using analytical services, auditing, and ranking factors, we have increased traffic from the Google search engine, restored more than 80% of the positions of key queries, and increased the website visibility based on the updated semantic core in 2 months.

Restoring site positions after transferring to a new platform

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