If you give the same information to any person as a picture and a text, the first one will definitely work faster and more effectively.
Why? That’s how our brain works! It perceives images tens or even hundreds of times faster than text information. Pictures are much better remembered, causing certain associations and a bright emotional response.
According to the DMark team, this is the main reason why developing creatives for advertising and banners for websites will always be in demand. If you need professional online advertising services in this or any other area, our professionals can advise you on them.
5 reasons to order creatives for advertising and banners
1.
Attracting attention
This happens using a creative approach, an organic combination of visual and text elements, the use of bright colors, contrasting images, and non-standard fonts.
2.
Increasing brand awareness
Developing an online banner with a corporate style (logo, slogan, etc.) increases the loyalty of real and potential customers, and improves competitiveness and the company’s image.
3.
Conversion generation
Banners and creatives developed for social media and other websites are often supplemented with clickable buttons and links that encourage target actions – subscription, registration, or purchase.
4.
Promotions and discounts
Developing an advertising banner is highly relevant when you need to tell about a special offer and encourage a person to take the next step towards a purchase.
5.
Informing about a product or service
It is worth ordering a creative or banner for a website when there is a need to demonstrate a specific product/service and spark interest in the target audience.
Creating banners for websites and creatives for Instagram, Facebook, and YouTube is an important tool in any advertising campaign. You can order it as the SMM service package or separately.
How does the DMark agency develop banners and creatives?
- Briefing. The development of advertising creative begins with receiving and processing information on the product, the profile of the target audience, brand features, and the goals of the advertising campaign.
- Generating ideas. The creative development involves designers, content makers, marketers, and copywriters. Such teamwork allows for determining the most effective visual approaches to solving the challenge.
- Copywriting. The cost of creating a banner usually includes custom writing of laconic emotional texts that are easy to perceive and motivate to action. We test all the messages and select the best ones.
- Creating a layout. Designers choose the style most advantageous for advertising and develop a unique design. You can order an animated banner for a website, a static one, or even a video creative.
- Client review. Banner development implies several rounds of revisions in style, color, and wording. Our goal is to make a quality product satisfying the client 100%.
- Resizing banners. We take into account the requirements of advertising campaigns and specific social media where they will be placed. We carefully work out banner content, correct placement of design elements, and adaptation to different platforms, including Google Ads.
- Testing and launching. Each product, especially animated ones, undergoes technical testing for correct display on different devices, weight, and clickability of elements. Then it is uploaded to the website or advertising account.
- Analyzing effectiveness. Our task is both to create content and monitor its effectiveness in terms of audience engagement and conversion.
Important! Our banners strictly comply with three main requirements: clarity, emotionality, and benefit. We do not overload them with information; they are not garish; they evoke emotions and demonstrate benefits and advantages.
Do you need creatives for turnkey advertising? Let’s start with a phone or online consultation. Our prices for banner design will surprise you to the upside.