Client: Common Rail (commonrail.com.ua) – the online store selling parts for diesel fuel systems
Business area: online stores
Service: website SEO optimization
Objective: increase SEO traffic
Client’s task: increase the number of website sessions from organic traffic; increase sales through SEO; attract new customers; and rank keywords in the top 10.
Initial data
The website is the auto parts online store (commonrail.com.ua) built on the OkayCMS platform with a multi-level product filter structure. The client’s task was to improve search engine optimization, expand the semantic core, and increase traffic for targeted queries.
Search for solutions
- We collected a semantic core with valuable traffic; develop a strategy taking into account the current level of visibility and competition.
- We analyzed key competitors to identify their strengths and weaknesses.
- We developed priority pages according to the semantic core: fill with optimized content, internal linking, and blogging.
- We identified errors that hinder website indexing and ranking.
- We developed an external promotion strategy to increase domain authority
Solutions
- We developed priority website pages according to keywords collected and approved by the client.
- We developed a process for monthly SEO text creation for categories and informational articles.
- We rewrote existing articles on the website to make them unique and relevant to keywords, improve their structure, and add internal linking.
- We edited the robots.txt file and manually created a sitemap to improve search engine indexing.
The DMark team performs monthly activities as per the current ranking algorithm. It includes:
- Optimization of categories and products with the addition of cross-linking to the website.
- Developing SEO meta tags (title, description, H1, etc.).
- Writing and posting unique sales copy.
- Off-page SEO optimization – from strategy development to its implementation via a gradual and combined increase in link juice.
- Developing snippets to increase page click-through rates.
We paid particular attention to such aspects as enabling a vehicle brand filter for the index and developing tags for each SEO filter category (category + property, category + brand + property).
Results
Based on SEO optimization results as of December 2025, we provide the following data demonstrating visibility and traffic results over one year. These indicators are steadily growing.
Average position dynamics (data from Google Search Console): at the start of the promotion, the average position was 7.2, while today it is 5.5 – a 30% improvement.
Traffic dynamics according to data: at the start of the promotion, the number of clicks was 5,919, while today it is 6,796 – a 15% improvement.
Visibility dynamics according to Serpstat: at the start of the promotion, visibility was 0.96, while today it is 1.28 – a 33% improvement.
Search engine keyword position growth dynamics according to the semantic core:
Important! SEO promotion results are a long-term process and an investment in future stable traffic. Search engine results are updated gradually, so ranking growth, traffic growth, and improved website visibility are also achieved in stages.
Looking for a reliable company for the systematic promotion of your online store? Contact DMark, since we will work with many niches and topics, and can find touch points and mutually beneficial cooperation.