One of the most promising formats for powerful brand promotion is EGC (Employee-Generated Content). Its popularity is growing due to sincerity, authenticity, and the ability to win the audience’s trust.
What is EGC and why does it work?
EGC is content (photos, videos, or texts) created by employees of your team. It opens up opportunities to demonstrate the company’s internal life and set an emotional connection with customers.
Why you should consider implementing EGC:
- Unique approach — your employees are the best brand ambassadors.
- Accessibility and flexibility — content creation allows you to use the company’s internal resources, and if you involve professionals, improve the quality and processing of content.
- Increased sales — unique content for the brand helps increase trust in the company and grow sales.
We can help you develop a project to emphasize the individuality of your business.
How we create EGC content together with your team
We provide professional content creation services based on current technologies.
Our approach includes:
- Brand and audience analysis — we study your project and choose ideas for content.
- Employee training — we explain how to create high-quality content, including mobile shooting.
- Editing and design — we process the created content, preserving its uniqueness.
- Integration and promotion — we publish content and help with SMM promotion.
This process helps both increase brand awareness and strengthen team spirit.
EGC or professional copywriting: which one should you choose?
Many companies compare EGC with classic professional copywriting. To better understand the difference, we made a comparison.
| Professional content | EGC контент |
|---|---|
| Created by professionals | Created by your team |
| Perfectly chosen way of delivery | Authentic and sincere |
| Suitable for most projects | Unique to a specific project |
To achieve maximum effect you can combine both formats.
Cost: what does the price depend on?
If you are thinking about implementing EGC, consider that its prices (or EGC price) depend on several factors:
- The scope of content that needs to be created.
- The level of your team involvement.
- The need for post-processing and promotion.
We can create EGC at reasonable prices. To get our price, submit a request on the website.
Example of EGC content for your brand
Your employee records a video about the production process, shares their emotions, or shows the office. A post on social media can look like this:
“Our employees do not just work — they are inspired! Behind the brand scenes, life is always in full swing, full of ideas and creativity.”
These sincere moments resonate with the audience and increase loyalty.
Why should you choose us to create EGC?
Do you want to stand out from the competition? Use the professional EGC creation services from our Digital Marketing Agency.
We:
- Offer professional support and development of a strategy for your project.
- Provide a full implementation of EGC content — from ideas to design.
- Implement content to increase your sales.
Content created by our team will be a profitable investment in your brand’s development.