Client: Trade and production company; rolled metal in Ukraine (mskukraine.com)
Business area: Manufacturing companies
Service: SEO, PPC, SMM, web development
Objective: Perform end-to-end online advertising, and upgrade the website to improve marketing indicators: number of requests, cost per lead, traffic, and engagement.
Client’s assignment: Set up end-to-end online promotion; improve the company’s website and social media platforms regarding online marketing requirements.
Initial data
The client provided separately configured advertising accounts that did not meet current marketing requirements, and a multi-page corporate website with a catalog without a properly selected semantic core and optimized content.
Search for solutions
We studied the current marketing strategy, and website traffic and statistics. We clarified the tasks and priorities of the products and services catalog. We analyzed the current competition in the rolled metal industry in Ukraine. We developed an optimal solution model for the current market situation and created a specific action plan.
Solutions
🔶 We corrected significant errors identified during the primary marketing analysis.
🔶 We implemented an agreed marketing plan. We used the following internet marketing tools as priority areas: search engine promotion in Google organic search (SEO) and contextual advertising in search results. We used Google Display Network and social media to increase conversion rates and repeat business.
🔶 Alongside the website promotion and traffic analysis, we implemented the required improvements to the website.
Results
As a result, the average cost of conversion decreased by на 33%, the average cost of a click in contextual advertising decreased by UAH 1,56 , the organic traffic increased by 41%, and the bounce rate decreased by 12%.
If you also require end-to-end marketing, submit a request, and our online marketers will help you.