Client: Children’s poster in Odessa (deti-afisha.od.ua)
Business area: Information resources, education.
Service: SEO optimization.
Objective: Promote the query.
Geo: Odessa.
Client’s task: Bring the “private schools in Odessa” query to the TOP-1, promote “private schools in Odessa,” “private schools,” and “list of private schools in Odessa” queries.
Initial data
We received the basic information to create a new landing page. The site for hosting the landing page already had a certain visibility in search engines.
Search for solutions
We analyzed the competition and collected the semantic core in this area taking into account the geo. We created extended specifications for the copywriter. We created a selection of relevant private schools.
Solutions
🔶 We conducted a detailed study of ranking algorithms for children’s topics, specifically private schools, in Odessa region.
🔶 We created a new page based on the collected data. We used the correct proportions in text and images.
🔶 We formed meta tags based on the collected semantic core, identified priority key phrases, and optimized images.
🔶 We published a page with further adjustment of key phrases.
🔶 We increased link weight for the landing page from different categories of the website using internal linking.
🔶 We strengthened the page with the help of informational articles in the blog.
🔶 We began external promotion based on the formed list of anchor sheets. We made the correct social signals from Facebook, and Instagram.
Results
Dynamics of position change in Google search results at the current moment:
The change in visibility for the “private schools of Odessa” key query:
The page performance graph for the first 3 months of work:
As a result of the work performed, the key query was brought to the top of Google search results. It is important to consider that SEO does not give a quick result, but a long-term one. The implementation of the developed strategy contributed to the overall rise of the page in search engines for many key queries and had a positive effect on user experience, while strengthening the site’s position in its niche.
If you need site optimization in this or a different area, contact DMark and we will help solve your issue.