Instagram does not stand still – this summer, it introduced several new features that change the organic promotion rules. Though there was a time when everything was based on Reels and you needed professional content creation, now the focus is on friends’ recommendations, social context, and accessibility. Do you want to know how to get into recommendations, use new Instagram features, and get the most out of the algorithms? Below is an overview of what’s new in Instagram and how brands and bloggers can use the updates.
Repost in the profile – more reach, more attention
Instagram has added a separate Reposts tab in the profile. When someone shares your post, it does not just disappear in the story, but is saved and becomes part of the user’s content feed. Now each repost promises a significant expansion of reach: your subscribers’ friends can now also open your profile.
Now you can filter Reels by friends’ activity. If a person commented on or liked a video, they will go to Friends. Instagram algorithms 2025 focus on dialogue and trust: create content that people want to discuss. Questions, mini-challenges, and unexpected twists – anything that provokes a reaction is promoted better than a regular video. If there is a real dialogue in the comments with answers, clarifications, or jokes, the platform interprets this as interest. Participate in the conversation, answer, and lean on. This works better than just waiting for reactions. One comment can give more reach than a dozen likes.
Alt text – improved functionality
Alternative text on Instagram is a mandatory element of promotion, since posts are now better indexed in Google.
Instagram now offers auto-alt text; however, the algorithm is still far from ideal. It is better to write it manually: briefly, without spam, using keywords. For example: “a girl holds a glass against the background of the sea.” This not only makes your content accessible, but also strengthens the semantic context – Instagram better understands what your post is about and who might be interested in it.
Map for friends – local reach
The “map for friends” feature allows you to share a location and see where your friends go. This is a window of opportunity for local businesses. Events, pop-ups, coffee shops, or markets – all of this can now become a reason to visit if it appears in recommendations. The main thing is to be nearby and on the radar. Use geotags not just for the sake of reach on Instagram, but to start a movement.
Let’s sum it up
Instagram algorithms are becoming more “social”: they rank not just by engagement, but by the context of friends’ reactions. If you want to grow organically, think not about how to reach everyone, but how to hook someone so that they want to show you to others. Subscribe to DMark – we know all the secrets of Instagram. We also offer SMM promotion services and turnkey content creation.
