Starting your own business always involves choosing the right promotional tools. Entrepreneurs often ask themselves: should they start promoting their business by creating a website or by actively pursuing a social media presence? Each option has its pros and cons, and for small businesses, this choice is especially important.
Why do businesses need social media?
In the digital age, social media and business are closely intertwined. Facebook, Instagram, TikTok, YouTube, or LinkedIn allow you to reach your target audience from the very first day. Even with a minimal budget, you can introduce yourself, showcase your product, and gather initial feedback.
The main advantages of social media:
- You can start without major investments;
- Quick communication with clients;
- Various content formats;
- Precise targeting to reach the right audience.
Social media is a platform that produces quick results with the right strategy. However, without a publishing system and dialogue with your audience, promotion will not yield tangible benefits. To understand how to manage social media for your business, it’s best to engage professionals and use professional SMM services to build a clear promotion plan.
What does a website offer a business?
Despite the popularity of social media, a website has its undeniable advantages. While Instagram or Facebook are a showcase, a website becomes the foundation of your company online.
A website provides a business with:
A reliable platform independent of social media algorithms;
The ability to post a full catalog of products or services;
Customer trust: having a website is perceived as a sign of seriousness;
Analytics channels for evaluating marketing effectiveness.
A website opens up more opportunities for scaling and long-term customer engagement. Even a small resource helps build trust and cement your brand in the minds of customers. Professional website creation services are helpful in this regard, offering a turnkey solution from a simple business card to an online store.
A website or social media for business: which one should a small business choose?
To understand which channel to choose for a small business, it’s important to clearly assess the strengths and weaknesses of each. Social media and websites serve different purposes, and entrepreneurs need to understand in advance what results they expect and what resources they’re willing to invest.
The right strategy often involves a combination. To get started, you can focus on social media and then create a website that will become the center of your marketing efforts. DMark offers comprehensive digital solutions, from SMM to website creation services, helping your business grow without unnecessary risks.
If your budget is limited, we recommend starting with social media promotion; this gives you a quick start and helps you find your first customers. As your business begins to grow, create a website. This will become a reliable platform that can be expanded later by adding new features and content. This way, you can wisely allocate resources, avoiding large initial costs.
If your budget is limited, start with a pilot advertising campaign to test demand and hypotheses. If your budget allows for a website, then after developing a brand book, you can simultaneously begin creating and developing social media. This approach allows you to intelligently allocate resources and minimize risks at the start to promote your business.