A Case of Brining Custom-Made Kitchens Website to the Top of Search Results

A Case of Brining Custom-Made Kitchens Website to the Top of Search Results
Brought to TOP-1: a case for promoting the request “custom kitchens”

Website: a company specializing in the custom-manufacture of furniture

Objective: bring the custom-made kitchens website to the top of search results “

Region: Ukraine, Odesa

Service: SEO

Customer’s request: display the search request for custom-made kitchens in the TOP-3 of Google search results given the strong competition in this area.

Search for solutions::

✔ A deep and detailed SEO-analysis of the current page status in order to bring it to the top.

✔ We focused on the creation of high-quality relevant content and its optimization taking into account the analysis of the current ranking algorithm in the Google search engine, as well as the current analysis of the competition for this search request.

✔ The second stage involved the external optimization.

Details of activities performed

As part of internal optimization we:

🔶 Collected relevant semantics in two language versions for custom-made kitchens

🔶 Manually optimized title, description and keywords meta tags

🔶 Created a proper structure of h1-h6 headings

🔶 Added related landing pages to increase the internal link juice

🔶 Added interlinking from other relevant pages that already exist

🔶 Optimized SEO-text in the process of indexing

🔶 Added video and photo to the page

External optimization:

From the beginning of the promotion, we have drawn up the linking strategy for the page and begun a smooth step-by-step increase in link mass. In this case, we used the combined increase in the link mass.


As a result of our activities, the page has reached the top of the search results for “custom-made kitchens” request. We have also increased the organic traffic and got to the TOP-1.

Page positions for the key phrase “custom-made kitchens” from the beginning of page promotion:

Side positions behind the key word “kitchen to order”

Meantime, we are fixing the Google’s TOP-1 position:

The position of the query

Such problems cannot be solved quickly, because this is a fundamental step-by-step process. We completed this case in six months, and every month we could observe positive dynamics.

If you need to bring your website to the TOP of Google search results or you need advice, leave a request for website or call +38 (067) 734 7340 – we will be happy to help you.

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