They meet an Instagram profile based on its appearance, and immediately follow it if they don’t like it. This is the reality of social networks 🤷
We talk about a successful case of profile redesign for our customer – the Odessa Academic Puppet Theater.
Task: modernize the account design within the organization’s style, giving it a professional look.
What have we accomplished?:
🔶 We developed a basic strategy for the development of social networks, analyzed the competition, created a content matrix and content plan, and developed basic technical requirements for publications.
🔶 We changed the concept of Instagram profile design – from plots and photo processing to brand code elements.
🔶 We updated the profile header, spelled out the USP and distinctive features, namely: a unique theater in its genre in Odessa, daytime and evening repertoire, thirst for experimentation.
🔶 The name has been moved to the correct field – the profile can be found in the search for “puppet theater”.
🔶 We systematized the link to the website, platform with tickets and YouTube account – now they are clickable.
🔶 Highlights covers have been updated – they are made in a single, laconic style and are clear in content.
We pay significant attention to content:
🔶 We regularly publish Reels, messages and stories that inform subscribers about the life of the theater and hold their attention.
🔶 We use mobile photography to create relevant content, as well as professional filming.
The results of the DMark team’s work can be seen in the photo:
The profile looks bright, doll-like, visually attractive, creates a positive emotion – it catches the eye and invites you to stop.