People usually judge an Instagram profile by its appearance and they will immediately leave it if they don’t like it. This is the reality of social media 🤷
We will tell you about a successful profile redesign case for our customer — the Odessa Academic Puppet Theater.
Objective: improve the profile design to reflect the corporate style and give it a professional look.
What we have done:
🔶 Developed the basic strategy for developing social media profiles, analyzed the competition, created the content matrix and the content plan, and worked out the main specifications for posts.
🔶 Changed the concept of Instagram profile design — from stories and photos to core elements of the brand.
🔶 Updated the profile header and created UTP and defining features, namely: a unique theater in Odesa, daytime and evening repertoire, and thirst for experiments.
🔶 Moved the name to the proper area so one could find the profile by searching for “puppet theater.”
🔶 Systematized links to the website, ticket purchase platform, and YouTube account — they are clickable now.
🔶 Updated highlights covers — they have been made in a single concise style and are clear in content.
We pay a lot of attention to the content:
🔶 We regularly share Reels, posts, and stories that inform subscribers about the theater life and keep their attention.
🔶 We use mobile and professional filming to create relevant content.
You can see the results of the DMark team in the carousel, so scrol:
The profile looks bright, puppet-like, and visually attractive; it creates a positive emotion — catches the eye, and invites you to linger.