Client: Ukraine-UK freight transport services company ES Logistic (es-logistic.com)
Business area: Services
Service: Web developmentа
Objective: Create a landing page.
Client’s task: Develop a one-page website or a landing page for the company transporting freight between Ukraine and the UK.
Initial data
The client requested to develop a one-page website for their company. Before creating the landing page, we worked through all the client data: basic information, service description, main points, and USP (unique selling proposition).
Search for solutions
🔶 We analyzed the main ES Logistic competitors in the Ukrainian and international freight transport markets.
🔶 We collected a semantic core for search advertising by key phrases (contextual advertising).
🔶 We drew up specifications for the business card website design and development.
🔶 Naming: we chose a company name.
🔶 We performed landing page prototyping and agreed on the schematic structure with the client.
Solutions
🔶 We worked through dozens of options for company names and settled on the most optimal one — ES Logistic.
🔶 We developed a memorable logo in a minimalist style.
🔶 We implemented adaptive design and the basic rules of usability and the brand book.
🔶 We performed layout and programming (coding).
🔶 We set up hosting for the correct landing page display and visibility on the network.
🔶 We integrated with CRM via feedback forms.
🔶 We filled the landing page with high-quality text and visual content.
🔶 We optimized the website taking into account the previously collected semantic core.
🔶 We connected the Landing Page to Google Analytics to track traffic and user behavior on the website.
🔶 We indexed the landing page so that search engines could see it.
Results
🔶 The one-page site was developed on the WordPress platform with the possibility of subsequent functionality refinement and expansion.
🔶 The website has a laconic design; all blocks are placed organically so that users find the necessary information easily.
🔶 The landing page is in Ukrainian and English as clients from Ukraine and the UK will use it.
As a result of the work done, we got a high-quality one-page website, created for two language versions with organic placement of blocks. We also implemented the addition of cases with completed work.
If you also need an up-to-date selling landing page, just contact a DMark expert via the website feedback form.