Digital Marketing Agency
A comprehensive Google Ads contextual advertising audit assesses how effectively the advertising account uses its budget and drives desired actions.
DMark promotion agency professionals analyze search queries, campaign settings, ads, targeting, analytics, and other elements to identify the causes of inefficient spending, errors and shortcomings, and determine growth opportunities. Based on the audit results, the client receives a detailed report with the identified issues, specific recommendations, and priorities for further optimization of advertising campaigns.
An independent advertising account audit: objectives and utility
Current reports may show good performance, but this does not necessarily mean that the advertising budget is being spent efficiently. Even a properly configured advertising account should be regularly reviewed and optimized over time because Google algorithms, search queries, competitors, cost per click, user behavior, and advertising tools evolve.
The independent advertising campaign audit by DMark contextual advertising experts provides a realistic assessment of advertising performance and identifies optimization opportunities that are not always obvious through regular monitoring of advertising account statistics.
When analyzing, DMark professionals consider both technical settings of the advertising account and the business specifics, target audience, current marketing objectives, and the niche. This helps develop recommendations applicable to a specific project rather than analyzing according to a universal checklist.
What businesses can benefit from the contextual advertising audit?
The contextual advertising audit can help companies with different business models and objectives:
Online stores and e-commerce
The contextual advertising audit helps assess search queries, product campaigns, account structure, and spending efficiency across categories and products.
Service Websites
An in-depth analysis shows ads and search campaigns that generate leads and consume the budget without producing tangible results.
Local businesses
The Google Ads analysis helps verify geotargeting, ad schedules, and audiences in order to attract more customers from the desired region.
Startups and SaaS
The high-quality analysis makes it possible to assess the effectiveness of advertising channels and determine where to allocate the budget for further scaling.
B2B Companies
An independent analysis helps identify irrelevant traffic, evaluate the click-through rate (CTR), cost per desired action/conversion (CPA), and the alignment of advertising campaigns with business objectives.
Large Businesses
The Google Ads audit ensures an independent assessment of return on advertising spend (ROAS), identifies weak points, and reveals opportunities for more effective management of large budgets.
The contextual advertising audit helps determine changes that are required within advertising campaigns. However, Google Ads performance also depends on other elements of the marketing system, including landing pages, analytics, offers for the target audience, and selected customer acquisition channels. If a business needs a comprehensive marketing assessment, it should request a promotion strategy that will help determine priority development channels and growth opportunities.
A website’s contextual advertising account audit: key stages
DMark professionals use a comprehensive approach to auditing, which includes the following:
- Business and advertising strategy analysis: studying the website landing pages’ goals and objectives, the target audience, the niche specifics, and the current promotion strategy.
- Advertising account review: analyzing campaign structure, working with keywords and negative keywords, checking targeting, geographic targeting, language, scheduling, bid strategy, ad quality, and advertising budget allocation.
- Analytics and conversion review: assessing the accuracy of Google Analytics and Google Ads configuration, and transfer of data on desired actions.
- Advertising performance assessment: analyzing spend, impressions and clicks, CPC, the number and cost of conversions, CTR, CPA, ROAS, and other metrics depending on the campaign objectives.
- Report and recommendations: preparing a report with identified issues, growth opportunities, and specific recommendations for optimizing the advertising account.
The cost of the contextual advertising audit depends on the work scope and complexity, the number and types of advertising campaigns, and the depth of analysis required. In some cases, the comprehensive analysis may require professionals with expertise in specific advertising areas. Therefore, the cost of the contextual advertising audit is estimates individually after a preliminary assessment of the advertising account and the objectives set.
Request the contextual advertising audit
To get the professional contextual advertising campaign audit, submit a request via our website or call our phone numbers. In addition to an audit, you can request contextual advertising, and website SEO and SMM, development, upgrade, and maintenance services.