Client: The company manufacturing exterior and interior signs
Business area: Manufacturing companies
Service: Promotion in Europe, Internet marketing audit
Task: Competition audit in the Austrian city of Vienna; determine the level of demand and competition by category; determine the best niches to start a business in.
Initial data:
🔶 The client, an emigrant businessman, has an existing business in Ukraine. His task is to open a similar business in Europe in the city of Vienna. It was necessary to determine the current competition in the area of interest, how difficult and in what ways to start a business and promote it under the present conditions.
🔶 The client provided his list of competitors he recommended to study (based on what he saw while living in Vienna).
Search for solutions:
🔶 Using analytical tools and available search engine statistics, we determined a list of competitors, taking into account those mentioned by the client and analysis of the offline market in Vienna.
🔶 We also searched for competitors on Google Maps, large portals, and social media.
Solutions
🔶 We analyzed competitors’ websites and classified them according to the following criteria: main attraction channels, USP, useful website units, strengths and weaknesses, tools for increasing trust, useful references, and hashtags used for SMM.
🔶 We analyzed the ways to conduct advertising campaigns – SEO, PPC, SMM.
Results
The client received an extensive analysis of competitors with findings on possible ways and tools to advance a young company manufacturing exterior and interior signs in Vienna. We identified the niches where it would be easiest for a new business to start promoting.
If you are also interested in promotion and online advertising in Europe, namely, if you want to analyze competition and potential demand in your business area, contact us. Our professionals will be happy to solve your problem. To get advice, just submit a request via the website.