Client: Manicure products online store (designer-professional.com.ua)
Business area: Beauty industry
Service: SMM
Objective: Targeted advertising in social media and influence marketing.
Client’s task: Attract a new target audience in social media; branding, increasing reach and engagement to improve overall marketing indicators and increase online sales.
Initial data
The client provided a basic Instagram platform with no growth in marketing indicators. Expensive and insufficiently effective targeted advertising was performed only directly (boost posts) without using a professional settings panel in the Facebook Business account.
Search for solutions
We audited previously conducted advertising campaigns and fine-tuned the Facebook Business account. We fixed errors in targeting and pixel settings.
We clarified the main USPs and their segmentation by types of target audience. We developed the main selling points for advertising offers (ads). We searched for optimal visual solutions as per the brand book requirements.
As for influence marketing, we developed standard requirements and terms for working with opinion leaders: criteria for searching bloggers, specifications for cooperation, and the required results.
Solutions
🔶 Following the comprehensive business account reformatting we set up advertising campaigns to increase reach and engagement.
🔶 We developed promotions (for example, for Black Friday), contests, and high-quality creatives to increase audience engagement. Examples:
🔶 We determined the optimal targeted advertising model (some advertising campaigns were left through boost posts).
🔶 We found bloggers as per the developed and agreed-upon criteria.
Results
We increased the reach of audiences similar to the ones that make purchases on the website (look-alike) using targeted advertising.
We increased brand awareness by working with bloggers. Examples of quality collaborations:
If you also need targeted advertising in social media and influence marketing, submit a request for a consultation, and our internet marketers will help you.