Client: Manicure products online store (designer-professional.com.ua)
Business area: Beauty industry
Service: SEO, Web development
Objective: SEO promotion, web development, and website refinement.
Client’s task: Refine, restore, and add functionality to the website; correct layout and content loading errors; increase the website visibility in Google search results for the store’s priority categories based on the allocated budget.
Initial data
The client provided a newly created website with basic SEO settings that required adjustments. Also, the company provided its basic data and logo. Many website functions were not configured, including the admin panel.
Search for solutions
We conducted a preliminary technical and SEO audit in Search Console and Analytics. We studied the website from the point of view of the company’s marketing requirements and business processes, and the product catalog provided. We received the required information on priority areas from the client. We explored the current settings of the website platform.
Solutions
Basic SEO optimization
- The website already had some settings, thus, we made the required adjustments.
- We made human-like URLs;
- We registered meta tags as per the newly collected, more meaningful semantics and competition analysis;
- We cleaned up the code in the SEO text block;
- We expanded the priority SEO texts – we formed their correct structure;
- We improved internal linking;
- We added photos.
- We comprehensively improved informational articles in the blog in terms of structure and internal optimization, and added their translations.
As for external promotion, we performed it with a minimal budget.
Website refinements
🔶 We optimized the website content and its loading (to speed up the website).
🔶 We fixed errors in installed scripts.
🔶 We set up order notifications and the correct status display.
🔶 We fixed errors in the Ukrainian version of the website.
🔶 We adjusted texts in cut-through blocks without that option in the website’s administrative panel.
Results
As a result of the work performed, we optimized the website and fixed the main errors. Improving the website’s performance and usability (design and layout improvements) significantly contributed to search engine promotion in Google.
We recorded a gradual increase in the positions of key phrases in Google search results. For many competitive keywords, the company became one of the leaders during the first 3 months of promotion.
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