Client: Elena Klimchenko, the Director of the TAS life insurance agency in Poltava
Business area: Cases in economics and business
Service: SMM, Personal branding, PR
Objective: Prepare social media platforms for personal branding
Client’s task: Prepare business pages on Instagram, Facebook, and YouTube for personal branding; develop a style for maintaining platforms.
Initial data
The client provided basic information about herself and the company she works for and briefly described her design references. She already had social media platforms that missed elements for effective promotion: strategy, clear content plan, and specific tone of voice.
Solutions
🔶 We analyzed her social media activity and identified the market strengths and weaknesses.
🔶 We created a content matrix and a basic content plan.
🔶 We enhanced account security through strong passwords and two-factor authentication. We also integrated Facebook and Instagram pages, making it easier to manage content and posts on both platforms. Those measures ensured account security and made work with them more convenient and secure.
🔶 We set up fields on Instagram, Facebook, and YouTube.
🔶 We prepared profile descriptions and names for Highlights, and filled in the information in the settings.
🔶 We created a corporate style for the profile: an avatar, Highlights covers, a banner for Facebook, and the first six posts as the basis for future management.
🔶 We changed the profile cover and avatar on YouTube; we adjusted the profile description and linked social media to the channel.
🔶 We created specifications for a photographer and videographer to create content.
🔶 We prepared texts for posts.
🔶 We published all visual and text materials.
Results
We’ve got an informative and professional profile that inspires trust among potential clients. The target audience can easily find all the important insurance information.
Personal branding on social media has many advantages that significantly affect your professional and personal success.
Drawing 1. Prepared social platforms as a result of the work
If you want to build a successful personal brand on social media, we are ready to help you.
Submit a request for a consultation, and our Internet marketers will analyze your current situation, develop a promotion strategy, and help create effective content.