Businesses in Europe and Ukraine already know that having a fast and functional online store is a prerequisite for attracting new customers, strengthening the brand, and expanding and globalizing their business. The guarantee that everything goes according to plan is that the right web designer is chosen.
To increase the website’s visibility in search engines, you need to configure it for SEO. Why do some sites move up in the SERP faster than others? They are more optimized for SEO. Let’s talk about how to choose a web designer for SEO promotion in Ukraine and Europe.
Why is SEO important for business in Ukraine and Europe?
Strict requirements for data protection and marketing have already been announced for online businesses in Europe. Recently, significant progress has been observed in the development of digital technologies in Ukraine, which opens up new opportunities for businesses to grow, implement modern technologies, and enter the European market. One of the main criteria for promotion is local SEO.
Local SEO
Basic principles of local SEO for different markets and languages:
- Attracting customers by location. Local SEO helps your business to be visible exactly where your potential customers are. Here is an example: a user enters the query “winter tires in Dnipro”. If local SEO has been optimized, this will ensure your company’s presence on Google Maps, in local search results, and in Google My Business profiles.
- Individualization of results for a specific region. The search system personalizes results depending on the user’s geographical location. For example, when searching for “tailoring in Odessa,” local SEO ensures the display of businesses located specifically in Odessa, significantly increasing relevance for local consumers.
- Multilingual optimization. For countries where several languages are used (for example, Belgium uses 3 languages – Dutch, French, and German), it is important to create separate pages for each language. This will make your website visible for queries in different languages.
Another criterion for the successful promotion of an online store is technical SEO.
Technical SEO
This term refers to the technical optimization of a website to improve its visibility in search engines. The main elements of such optimization include:
- Responsive design. The website should work correctly on different devices – from smartphones and tablets to laptops and PCs. This provides a convenient user experience regardless of the screen size and meets the requirements of search engines, which prefer mobile-optimized sites.
- Loading speed. High page loading speed is critical for user retention. If the website loads too long, visitors may abandon it, negatively affecting search engine rankings.
- SEO-optimized URL structures, sitemaps, and metadata. Clear, understandable URLs, well-configured sitemaps, and optimized meta-tags (titles, descriptions) improve the website’s visibility in search engines. They also contribute to faster indexing of pages by search bots.
Technical optimization is the basis for creating a competitive website that meets modern SEO standards and provides a positive experience for users.
Content management capabilities
The ability to create, edit, and publish text and media content on a website is important for business. Why? Search engines are happy to promote online stores and websites with useful and unique content. Here are just a few advantages:
- If the content is constantly being worked on and updated according to new requirements, trends, or audience needs, this will be additional points for promotion in search engines;
- The ability to add a variety of content, such as videos, photos, and text content, gives web designers advantages for filling the website; and
- Relevant, high-quality, and regularly updated content increases users’ interest and trust in the website.
Content in different languages makes the business accessible, understandable, and attractive to a wider audience, increases brand trust, and opens up new opportunities for global development.
Integration and flexibility
A website or platform should be able to interact with other systems (CRM, ERP, analytics, payment systems, and marketing platforms) to automate processes, facilitate data processing, and increase efficiency.
Integration and flexibility provide significant advantages in terms of scalability, adaptation to changes, automation, and ensuring the efficiency of business processes.
Compatibility with analytics tools such as Google Analytics and Google Search Console is important for any website, especially for those serious about effective traffic management, SEO, and improving user experience. Without them, it becomes more difficult to assess the real effect of various changes on the website and identify areas for improvement.
Integration with popular plugins and extensions for improving SEO, for example, Yoast SEO, WP Rocket, and Google Analytics for WordPress, provides automation and simplification of SEO processes, improving website visibility and attracting more traffic without additional effort.
Factors to consider when choosing a web designer
Factors to consider when choosing a web designer:
- Pay attention to the interface – it should be intuitive for users without technical skills.
- The ability to change the website design and content, and expand its functionality if the business requires it is an important factor when choosing a web designer.
- As for local SEO, focus on whether it is possible to change the language, and currency, integrate various delivery services, and use search tags on the website.
Before choosing a web designer, try to write down the business requirements. This will make the choice much easier.
Web designers for Europe and Ukraine
Let’s consider the popular web designers that will be useful for business:
1. Wix
- The designer has built-in simple and intuitive SEO tools for optimizing meta-tags, URLs, and alternative text that do not require special skills.
- Optimized infrastructure with Europe-based servers ensures fast page loading.
- Built-in CMS tools for creating multilingual websites, essential for targeting different European markets.
- Automatic integration of structured data to improve visibility in search results.
- Automatic creation of responsive mobile design per Google’s mobile-first indexing standards.
2. WordPress
- Wide range of SEO plugins (such as Yoast SEO or Rank Math) for advanced optimization.
- Ability to exercise granular control over URLs, metadata, and markup schemes, which is critical for complex SEO strategies.
- Compatibility with plugins such as WPML and Polylang for multilingual websites targeting a diverse European audience.
- Hosting flexibility ensures fast loading by using servers located closer to your European audience.
- Perfect for creating and managing high-quality content – the cornerstone of effective SEO.
3. Shopify
- Automatic sitemap generation and easy management of meta-tags, alternative texts, and URLs.
- Designed specifically for online stores with features such as structured data for product pages, which improves visibility in search engines.
- Shopify’s global CDN network ensures fast page loading across Europe, improving user experience and rankings.
- Adaptive default templates that comply with Google’s mobile-first indexing.
- Integration with popular European payment systems increases user trust and conversion.
4. SoloMono
SoloMono is a CMS platform built on osCommerce and focused on simplicity, functionality, and SEO optimization. The SoloMono platform is adapted for the Ukrainian and European markets due to the following features:
- Support for Ukrainian, English, German, and other languages.
- Ability to use hryvnia, euros, US dollars, and other currencies.
- Integration with LiqPAY, Portmone, FONDY, Oschad-Bank, Privat24, Easypay, Stripe, Paylike, WebMoney, WayForPay, PayPal payment systems and cashless payments.
- Cooperation with Nova Poshta, Ukrposhta, and European courier services such as DHL and DPD.
- Optimization for Google and regional search engines (for example, Bing).
- SEO-friendly URLs: clear and structured page addresses.
- Meta-tags editing: easy setting of title, description, and keywords.
- SEO templates: will appeal to owners of online stores with hundreds of thousands of products. You can specify constants in templates and automatically generate unique meta-tags for each page.
- Loading speed: optimization for fast page loading.
- Integration with Google Analytics and Search Console to monitor SEO results.
- Multilingualism: SEO optimization for different languages and regions.
SoloMono allows you to create an online store in Ukraine, Europe, and other continents at affordable prices, which makes the platform an ideal choice for small and medium-sized businesses, providing all the necessary tools to create and promote online stores without high costs.
Conclusion
Choosing an SEO-friendly web designer is not just a step towards creating a beautiful website, but an investment in the effective promotion of your business.
Don’t wait – start creating an SEO-optimized website today and increase the visibility of your business in search engines. The sooner you start, the faster you will get high positions in Google, more organic traffic, and increased sales. Use all the opportunities to achieve success online!