Small businesses often lack time, budget, and professionals. But it is in such circumstances that AI tools allowing you to automate key marketing processes are especially valuable. Using AI in marketing is not just a trend, but part of the businessperson’s practical toolkit. With neural networks and AI-based platforms, you can quickly complete tasks, speeding up the work of an entire team.
Visual content: image generation and branding
Creating photos, covers, product cards, and banners requires resources. However, Midjourney or Canva AI neural networks allow you to generate images in minutes. Here, businesses get the opportunity to:
- generate photos and banners based on a text description;
- automatically apply corporate colors and style; and
- adapt visuals to different platforms (website, social media, or marketplaces).
You can maintain a style for your business; moreover, platforms like Looka and Tailor Brands help generate logos, corporate colors, and visual identity. This allows you to quickly adapt to the market, especially when new technologies in small businesses are becoming the standard.
Text automation: posts, articles
Creating regular text content is another area where AI provides an advantage. ChatGPT, Jasper, and Copy.ai can write texts for different purposes, such as writing posts for social media, email newsletters, or product descriptions. At this stage, content generation will not replace the professional copywriter; however, it will become an assistant even for companies that regularly order SEO promotion services, providing a list of ideas.
AI writes texts, offers personalization, adapts to the target audience, and helps save time and money on SMM services. In conditions of limited resources, this is one of the key marketing automation tools for businesses.
AI for small businesses: launching smart advertising campaigns and targeting settings
Google Ads and Meta Ads algorithms allow you to set up smart advertising campaigns. AI analyzes and segments the audience, offers creative options, and predicts effectiveness. This reduces the cost of a lead and allows small businesses to launch comprehensive online advertising faster. This approach is based on forecasting and processing large amounts of information, which is impossible to do manually. AI works as an analyst, identifying patterns and trends. However, it is important to consider that all data requires professional processing.
Topics for SEO and analysts
To consistently attract traffic, you need to create relevant materials. AI helps both write and suggest topics. Surfer SEO and NeuronWriter tools help:
- find popular topics and phrases;
- highlight insights based on user behavior and competitors’ search results;
- analyze competitors; and
- form the text structure.
This approach speeds up the work and gives confidence that you are promoting what people are looking for.
AI in reputation and review management
Customer reviews are important for any business. AI-based monitoring services like Brand24 allow you to track mentions in real time, classify them by tone, and identify weak points. This is critical for the service sector, retail, and e-commerce. Such monitoring helps to increase efficiency and allows you to respond to negativity quickly and retain a loyal audience.
Artificial intelligence: opportunities and limitations
AI in business is a way to optimize work and scale, even if you are a small team.
What tasks does artificial intelligence solve? Almost all, from content generation to targeting and analytics. It will not do it better than a human or make you the first. However, something is better than nothing.
For objectivity, let’s add a fly in the ointment. Artificial intelligence in marketing opens up opportunities, but at this stage, it does not allow you to be on par with major players. It should be used only with well-established communication, an effective existing optimization strategy, and marketing policy, and with a limited budget. If you want to become a market leader, entrust marketing and promotion to professionals. The DMark agency is ready to help you. Contact us for a consultation!