American oil tycoon and successful industrialist Jean Paul Getty once came up with a success formula: “Rise early, work hard, strike oil.” The DMark team agrees on that one, yet we suggest not working yourself to the point of exhaustion.
Save time and effort without harming your business by using psychological techniques in sales. There are a huge number of them, and we will tell you about the most effective ones.
How to convince a buyer to buy: 4 tried and tested techniques
The psychology of effective sales involves influencing a potential buyer even before they say “yes” or “no.” To ensure that a purchasing decision is made in a positive way, we recommend using one of these techniques or several at once.
Social proof
Our basic instinct is to focus on the majority’s behavior under uncertainty. Yes, we really often trust the choice of other people.
Don’t know how to push a client to buy? Show them “live” comments and reviews from your customers, case studies with results, or UGC materials, when the content is filmed by the users themselves.
Community bias
How not to lose clients? Show that they are part of a circle of like-minded people. Believe us – this has an even greater effect than discounts. It’s quite simple to do it:
- Don’t be afraid to show your team’s real emotions, some behind-the-scenes processes and actions.
- Involve subscribers in the creation of information products.
- Show content not on behalf of the brand, but on behalf of specific people.
- Create memes and “internal” phrases that will be understandable only to your target audience.
Important! This content does not sell directly, but creates conditions to form emotional contact, and increases trust and loyalty. As a result, your community develops and may make repeat emotional purchases.
Reciprocity
Give something to a person for free and in such a simple way you will learn how to convince a buyer to buy a product. What do we mean? After receiving a gift, your client will think about a reciprocal step. And there is a high probability that it will be a purchase.
As a bonus, you can provide a free consultation, a discount on a certain group of products, a personalized birthday greeting and much more.
Contrast (comparison effect)
Some people buy with emotions, while others solely to save money. Offer clients several service packages, like expensive, medium-priced and cheap, and let them choose themselves.
Alternatively, compare your products and services with the market. Use infographics to show that your offer is more valuable than that of your competitors. An SMM professional will cope with this task perfectly, since according to statistics, today more than 80% of the population searches for information on social media.
Last but not least – there are other psychological techniques in sales. We will definitely tell you about them in other articles. Follow our blog and sell effectively with DMark.