EGC (Employee-Generated Content) is one of the main marketing trends in 2025, which can radically change how brands interact with their audiences. Thanks to authenticity, employee engagement, and efficiency, this format is becoming an integral part of the promotion strategies of leading companies.
What is EGC?
EGC means content created by company employees — photos, videos, texts, or posts on social media. Unlike UGC (user-generated content) created by clients, employee-generated content demonstrates the company’s internal life, strengthening trust and loyalty to the brand.
What is EGC for?
EGC is used to build a strong brand and create a unique reputation. It is popular due to several key advantages:
- Authenticity — content from employees looks natural and inspires audience trust.
- Increased engagement — content from a team stimulates customer interest and strengthens the emotional connection with the brand.
- Resource saving — the bulk of content can be created by company employees, which allows you to optimize costs. However, for more complex or key tasks, you can always use professional photo and video services, to improve the content quality and impact.
- Efficiency — such content improves the image and helps achieve high results in promotion.
EGC is not just a marketing tool, but a powerful strategy that can change the brand perception in the market. You can request SMM services and integrate unique content into your brand promotion strategy.
Why is EGC the main trend of 2025?
In 2025, marketing trends are increasingly focused on real stories created by people. The reasons for the popularity of EGC include:
- Instagram 2025 trends — video content from employees attracts more likes and reposts than standard advertising.
- Authenticity — people trust content that looks sincere and honest more.
- Effective promotion —EGC helps brands stand out from the competition.
- Innovation — this format is actively supported by current technologies, such as mobile shooting.
This format gives brands new opportunities to attract audiences and increase recognition.
How do you implement EGC into your marketing strategy?
To use EGC most efficiently, organize the creation process properly. Here are the main steps:
- Motivate employees — explain the importance of their participation in content creation and encourage them to share ideas.
- Training — train them to create high-quality content, including UGC.
- Technical support — provide employees with tools for shooting and editing content.
- Brand integration — ensure the created content matches your company’s values.
- Promotion — use the created content on social media and the company’s website.
These steps can help you get unique content and increase employee engagement.
Do you want your brand to become closer to customers? Integrate EGC into your strategy today! You can request EGC from professionals who can create unique content for your business.