Digital Marketing Agency
The foundation for website promotion is laid at the stage of its design. If you initially create the correct structure of the site taking into account the requirements of search engines, it will help prepare the pages for proper indexing and create a basis for further SEO promotion.
What needs to be done and what needs to be known for website promotion at the launch stage — let’s figure it out.
What advantages does SEO provide at the website development stage
Professional SEO promotion services at the development stage provide the opportunity to:
- Save time and budget. Redoing an existing website to meet search engine requirements is always more expensive and time-consuming than immediately laying out the correct structure of the site’s sections based on real search queries.
- Ensure quick indexing. Immediately after launch, search bots correctly index the pages, and the new site receives a prepared foundation for further promotion and attracting organic traffic.
- Improve Core Web Vitals metrics (metrics for assessing website usability). Page load speed, responsiveness, and visual stability of web pages are taken into account by Google’s search engine when ranking.
If you understand in advance where to start promoting a new website, you can significantly accelerate the growth of the project.
The Importance of SEO When Upgrading a Website: How Not to Lose Accumulated Results
If we are talking about modernizing an old site (in fact, a more frequent case), which already receives search traffic and has positions in Google search results, then it is important to preserve the accumulated results without a significant rollback of positions.
Before you start promoting your website, you need to record your current SEO indicators:
- positions,
- organic traffic;
- indexable pages;
- most visited URLs;
- external links.
Special attention should be paid to the URL structure and redirects. If page addresses change, for each old URL it is necessary to determine in advance the corresponding new one and set up a permanent 301 redirect. It is also important to preserve as much as possible meta tags, content, headings, internal linking and other elements that already work for promotion.
What needs to be done for SEO already at the development stage
Let’s consider how to promote a young website to avoid costly revisions. Before publishing the site, it is important to prepare not only the design and functionality, but also the basic SEO infrastructure.
Table. Where to start website optimization
| SEO element | What does it include | Why is this important |
|---|---|---|
| Technical SEO | robots.txt files, sitemap.xml, Canonical, hreflang, redirects, files for AI bots | Ensures correct ranking of the website by search engines |
| Semantic core | Selection of key queries, distribution by pages | Forms a relevant structure and helps understand how to promote a young website |
| Website structure and URL | Logical menu, URL structure, internal linking, breadcrumbs | They simplify search engines’ scanning and understanding of pages. |
| Meta tags and markup | Title, Description, Open Graph, structured data Schema.org | Increases the relevance of pages and the quality of display in search |
| Technical specifications | Clean semantic HTML5 code, WebP/AVIF, loading speed, Core Web Vitals (LCP, CLS, INP), mobile version | Affect performance and user experience |
| Analytics (GA4, GSC, GTM) | Connecting analytics and tracking services | Allows you to control indexing, traffic, and SEO performance from day one |
Even before development, it is important to determine how to create a website with SEO requirements in mind, including providing a fully manageable SEO admin panel so that the client can independently add product cards, change specifications, publish news or blog articles without the involvement of developers.
It is very important to post competent, useful, and unique SEO-optimized content with key queries on the website, so it is better to order the text from a copywriter, check it, and, if necessary, refine it before the launch of the resource.
SEO mistakes in website development
Errors at the development stage can complicate indexing and further SEO promotion. The main ones are:
- illogical structure and URL address;
- incorrect mobile version of the website;
- internal link errors;
- absence of breadcrumbs (Breadcrumb);
- incorrect Schema.org microdata;
- duplicate meta tags;
- incorrect index management;
- low Core Web Vitals metrics;
- absence or incorrect configuration of redirects when changing the URL.
After the launch, it is important to understand how to check the SEO promotion of a new website. This can be done using the Google Search Console panel, which shows page indexing and search queries. Google Analytics 4 allows you to assess organic traffic and user behavior.