What can you get a shadow ban for on Instagram?
Have your reach and engagement dropped sharply? It is possible that you have been shadowbanned – a restriction from Instagram that is imposed on dishonest users. How can you recognize […]
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Targeted advertising or influencer advertising: what is better?
Targeting is not a universal solution to all marketing challenges. Amid fast, cheap, and understandable targeted advertising, placement with bloggers may seem like a complex and lengthy process with many […]
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What is brand voice?
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou, American memoirist Tone of voice: what […]
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How to overcome brain freeze when writing texts?
Have you ever had a situation where you urgently need to write some text, like for work, for a blog or even something personal, but you can’t do it due […]
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Blocking an advertising account on Facebook: what to do?
Hundreds of thousands of ads go through Facebook moderation every day, and it’s not surprising that sometimes the system can block an advertising account. The main thing here is to […]
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Business Communications During War
🇺🇦 How can Ukrainian businesses become one with the people when it is so important? We have selected examples of steps that brands are already taking today. How does business […]
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TikTok and YouTube: what video ads should you connect?
Let’s talk about the audience in TikTok and YouTube, what kind of advertising will bring you profit, and when the advertising budget will be wasted. What is better – TikTok […]
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Top 5 Signs Your Business Needs Influence Marketing
Influencer marketing — what is it? It is a marketing tool for attracting customers through famous bloggers. When a celebrity on social networks starts using cosmetics of a certain brand, […]
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Barter collaboration
Barter has long been a popular method of budget-free promotion on Instagram. Mentioning in an account in exchange for products brings tangible results. However, experts consider this method controversial. Barter […]
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Why does business need contextual advertising?
It helps to get targeted traffic to a website, increase brand awareness, increase sales, and find and retain customers Advantages of contextual advertising You can show ads to those who […]
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