Let’s talk about the audience in TikTok and YouTube, what kind of advertising will bring you profit, and when the advertising budget will be wasted.
What is better – TikTok or YouTube?
YouTube is a mature platform. Solvent people come here for content that interests them, including unpacking videos, travel videos, and reviews of films and books. Long videos with smart humor and good presentation are very popular here.
Moreover, according to surveys, 75% of viewers believe that YouTube complements the shopping process and helps them make unexpected discoveries.
And what about TikTok? It knows how to entertain. Here you can get distracted and relax; users quickly absorb huge volumes of information. Watch 1000 videos made by different bloggers in 10 minutes? Piece of cake! The main audience is young people who like everything bright, cool, and new. However, recently we have seen a trend towards its expansion as more and more adults are coming here.
So what kind of advertising will work and what will not on these two platforms?
YouTube: advertising a specific product will ensure the greatest return. If this is PPC advertising from Google, which starts before a video, then it is adjusted to the viewer’s interests. If this is a recommendation from a blogger, then the viewer will listen to the opinion of a person they trusts. And if you do a good product advertising integration, then sales can simply skyrocket.
TikTok: the audience is not targeting a specific product or service, so it is worth placing branded advertising here. If it is shown to one user several times, it will definitely attract their attention and interest.