Barter has long been a popular method of budget-free promotion on Instagram. Mentioning in an account in exchange for products brings tangible results. However, experts consider this method controversial.
Barter collaboration on Instagram: pros and cons
On the one hand, this allows a commercial account owner, especially new companies whose budgets are not designed for advertising, to save costs. Moreover, this is a great opportunity to get feedback from an influencer, because the audience always listens to opinion leaders and trusts them.
On the other hand, when a blogger takes barter, they do not always take this advertising responsibly. They can delay deadlines or provide low-quality content.
It happens that the advertiser does not take such collaboration very seriously or only counts on a good review, regardless of the true opinion about the product.
It happens that the advertiser does not take such collaboration very seriously or only counts on a good review, regardless of the true opinion about the product.