Influencer marketing — what is it? It is a marketing tool for attracting customers through famous bloggers. When a celebrity on social networks starts using cosmetics of a certain brand, visits a restaurant or even just crunches chips on camera — it attracts the interest of potential customers and increases trust. But do you need it specifically? Maybe you just need high-quality SMM services? Let’s find out and consider the effectiveness of this brand promotion idea.
How to Know If You Need Influencer Marketing
We invite you to answer “YES” or “NO” to the questions below and find out how much your business needs influence marketing:
- You have few followers on social networks;
- Sales are not growing (or even falling);
- Targeting doesn’t bring results;
- Your brand recognition is much lower than that of your competitors;
- Your product is new and people don’t know how to use it/what it’s for yet;
If you see yourself in two or more points, then you urgently need to think about advertising with bloggers.
How effective is this method of promoting a product?
Working with influencers has many advantages:
- more targeted interaction with customers because the blogger will recommend the product or service to his followers who love him and watch him;
- natural delivery of advertising – no direct influence or pressure, everything is unobtrusive and simple;
- live traffic, since accounts, clients, and buyers can visit your site through influencer advertising;
- visible feedback in the form of likes, comments.
Start acting today – write to us and we will choose the best option for cooperation for you and tell you how to promote a new brand.