Targeting is not a universal solution to all marketing challenges.
Amid fast, cheap, and understandable targeted advertising, placement with bloggers may seem like a complex and lengthy process with many nuances.
Targeted advertising:
- Allows to customize an ad
- Is optimized for a target action
- Accurately targets the target audience
- Retargets the active audience
- Allows to predict the outcome and adjust the campaign in progress
Cons of targeted advertising
❌You cannot use the native format
Targeted advertising is always marked as advertisement, so it is perceived by most users as an intrusive ad.
❌No audience trust
When is targeting definitely needed?
- Local business
- Online stores
- Offline events
However, both of these tools are good in their own way and can bring the best results depending on the goals.
Peculiarities of advertising with bloggers
- Loyal audience
- Low cost per subscriber
- Brand awareness and image
- To get everyone talking about you, you need to get opinion leaders talking about you first
- Non-standard presentation format
The advantage of advertising with the blogger is that it does not look like advertising. It can be wrapped in a useful or interactive format.
Cons of promotion via bloggers:
❌Relatively high cost of advertising
❌Impossibility to predict that advertising with a specific blogger will pay off and bring results.
Business areas for advertising with bloggers: beauty products, children products, pet products, sports nutrition (mainly all products for women)
Let’s summarize
There is no versatile working tool. Where advertising with bloggers works well, targeting can bring zero sales, and vice versa. To get good results, targeting and advertising with bloggers should be used depending on the advertising campaign objectives, the product niche, and in pair with other tools.