🇺🇦 How can Ukrainian businesses become one with the people when it is so important? We have selected examples of steps that brands are already taking today.
How does business communicate in Ukraine during war?
- They care about the safety of clients and employees: switching to an online work format, and if this is impossible, introducing a special schedule and evacuating people to a secluded place during alarms.
- They reorient the geography of doing business, giving priority to goods (services) of primary and urgent necessity in wartime.
- Patriotic attributes and symbols are used. It is good form to paint the logo in the colors of our flag, as Nova Poshta did.
- They use news hooks (Olx), news and humor in social networks. It is difficult to live in tension, so everything turns into humor. Comfy does it well
- They directly express their position on the war. Such steps are especially expected from large companies. Wog, for example, clearly stated its position.
- They direct their efforts to support people, infrastructure or the Ukrainian Armed Forces. This could be a small donation or the purchase of expensive equipment. You can follow the example of Citrus and McDonalds.
- They help organize and supply charitable foundations and volunteer organizations, relying on their business profile, resources, contacts. And they also say that they attract attention, conduct information work – this does not require material means or resources.
We hope our material was useful and you will be inspired by ideas for your own business. After all, now is the best time for clients to feel supported 😌 We also recommend that you read other articles from DMark specialists.