What is needed to develop a quality website? The main recommendations for the correct creation of the site:
1️⃣ A brand book
The website is created based on the company’s mission and values. Visual elements – corporate colors, fonts, logos, and slogans collected in the company’s brand book – and the tone of brand communication help to convey them.
2️⃣ Goals and objectives
Before creating a website, decide why it will be created and formulate the business problems it will solve.
3️⃣ An Internet marketing strategy
This is a set of actions and tools for achieving business goals and objectives. It is created based on the analysis of the market, competitors, and other marketing research.
4️⃣ Website development specifications
This is a project that spells out all the requirements for creating a website, its design, and content.
5️⃣ Website design
This is the “face” and the first thing a visitor sees when opening a resource. A web designer must create an attractive and user-friendly interface per the strategy, which will help the company show itself and retain the target audience. That is why a good design should be unique and created with feeling.
6️⃣ Step-by-step implementation and testing
Each stage of creating a website – design, layout, programming, and filling with content – is performed by a subject matter expert. Then the website undergoes comprehensive testing to avoid possible errors.
7️⃣ Customer engagement
Customer feedback is vital – it is necessary to provide all information on time, promptly agree on the work stages, and be open to listening to your experts’ opinions without trying to impose your vision.