Many people still believe that advertising with million-follower bloggers will immediately solve all their problems. But they are wrong. Such people often have a blurred audience: everyone is subscribed to them – men, women, and teenagers. Therefore, if you need influence marketing and targeted reach, you should pay attention to microinfluencers.
Yes, everything is not so simple here, but the pros outweigh the cons. Judge for yourself.
Pros
✔️It is easier to negotiate with them and they are often ready to collaborate for barter.
✔️They communicate with their audience and respond in Direct or comments.
✔️It is important for them to receive positive feedback from advertisers, thus, they conscientiously follow their obligations.
Cons
✔️Their content is often amateurish, and their texts may have errors, but at the same time they are sincere and share their emotions with the audience.
✔️For a large reach, you will have to collaborate with a dozen people, or even more.
Although you will have to communicate with each microblogger personally, find an approach or make concessions, the tendency to work towards the quantity rather than quality of subscribers has much more prospects.