How to “magnetize” customers and what is a lead magnet for entrepreneurs for?
Basically, a lead magnet is an offer to a potential customer to get something useful for free after registering or submitting a form. This is a good way to collect contacts and valuable information, introduce people to a product or brand, invite them to an event, etc. In general, give people an incentive to choose you.
Frequently used types of lead magnets
- Checklists or templates
- Webinars or educational content such as video tutorials
- Free consultation or audit
- Calculators to help calculate anything related to a company’s product or service
- Free trials of products/services
- Infographics or resources that provide useful information or statistics
- E-books or printables on a topic of interest to the client
- Coupons and promo codes
- Tests and giveaways
The user receives such a gift from your company in exchange for only their contacts. This is how you collect data for statistics, newsletters and further communication.
How to “magnetize” customers and what is a lead magnet for entrepreneurs for?
Basically, a lead magnet is an offer to a potential customer to get something useful for free after registering or submitting a form. This is a good way to collect contacts and valuable information, introduce people to a product or brand, invite them to an event, etc. In general, give people an incentive to choose you.
Frequently used types of lead magnets
- Checklists or templates
- Webinars or educational content such as video tutorials
- Free consultation or audit
- Calculators to help calculate anything related to a company’s product or service
- Free trials of products/services
- Infographics or resources that provide useful information or statistics
- E-books or printables on a topic of interest to the client
- Coupons and promo codes
- Tests and giveaways
The user receives such a gift from your company in exchange for only their contacts. This is how you collect data for statistics, newsletters and further communication.
