Not all companies that provide influencer marketing services and collaborate with bloggers know how to correctly draw up terms of reference.
As a result, the integration is ineffective, and the client loses money. To avoid this, you need to learn how to draw up terms of reference correctly.
5 important rules for drawing up terms of reference for the blogger:
🔸Tell more about the product; describe the advertising campaign, and provide links to all company platforms. Also specify which link the blogger should use for advertising and where exactly to place it.
🔸Decide in advance on the content format and platform that will be most effective for advertising. Will it be a photo, video or text; or rather a post, story, live broadcast or all together? YouTube, Instagram or Facebook?
🔸 Write about the company’s concept, objectives and target audience. This will make it easier for the blogger to adapt the material to the right audience.
🔸Specify the desired scope of text and materials to be posted. It is important to discuss this BEFORE the start of collaboration to avoid future misunderstandings.
🔸Specify clear deadlines for content preparation. Specify the day and time when the materials should be posted. This is especially important when the advertising campaign is limited in time.
Also contact us and we will help you correctly draw up the TOR for your providers and monitor their implementation.