Both people and Instagram accounts are judged by their appearance. No matter how useful your blog is, the reader first evaluates its visual design, and only then pays attention to the texts. How can you make your page attractive? In 2024, there are trends and tricks that our SMM professionals actively resort to, and we will share them with you.
Visual Instagram design: tricks of 2024

✔️Use a minimum of photo processing – photoshopping yourself beyond recognition is no longer on-trend. Natural shots, poses, and shades have replaced squeaky-clean photos.
✔️Use a minimum of photo processing – photoshopping yourself beyond recognition is no longer on-trend. Natural shots, poses, and shades have replaced squeaky-clean photos.
✔️Shoot videos or add animated elements to photos. Movement is great for attracting attention!
✔️Create a unified style for all posts. A common color scheme, similar decorative elements, and no more than 1-2 fonts. This will unite your photos into a single space.
✔️Use a colored background – it attracts attention well and highlights the text; this technique can be used for photos in a carousel or stories.
✔️Take close-up shots of logos, tags and textures. Such photos stand out from posts in the feed and attract attention.
✔️Используйте различные ракурсы и перспективу, иначе создастся впечатление, что вы постите в ленту одно и то же, несмотря на разный интерьер и детали. Use different angles and perspectives; otherwise it will seem that you are posting the same thing in the feed despite the different interior and details.
And finally, what should be avoided:
▪️ checkerboard effect;
▪️ columns and rows;
▪️ endless feed.