We’ve selected 6 ways for budding bloggers to build relationships with brands and get their first barter projects.
How to attract advertisers to Instagram?
🔸 AUDIENCE ACTIVITY AND ITS LOYALTY TO THE BLOGGER
Whether you are a macro- or microblogger, your audience must be active. For example, with comments, brand representatives often track how loyal their subscribers are to you.
🔸CONTENT
You should have high-quality and interesting content that fits the brand’s values.
🔸STATISTICS
If you are actively looking for an advertiser, be ready to share all the activity numbers: reach, likes, comments, and the number of clicks per tag, if it is stories. Do not tell lies or use Photoshop.
🔸WATCH YOUR COMPETITORS
Correct work with competitors is the main weapon of any blogger. Select a few influencers in your area with similar blog activity and watch which brands offer them advertising.
🔸CREATE FUNNY CONTENT AND TAG YOUR BRAND
A new trend among big influencers is to attract the right advertiser via calls for integration in posts and stories. For example, if you create tech reviews, make a humorous challenge and call Samsung to “make this ad integration with you” in each post/video.
🔸REGISTER ON SPECIAL PLATFORMS
Influencer search sites have been making life easier for advertisers for a long time.
Or write to us in Direct and our influence marketing specialists will help you choose a barter or commercial cooperation with advertisers.