More than 70% of marketers claim that rapidly developing influencer marketing increases the number of clients and traffic.
But why do some brands successfully integrate with bloggers, while others are disappointed in this promotion channel?
Mistakes due to which influencer advertising doesn’t work
🔸No primary blogger analysis
When ordering advertising, evaluate the content quality and the audience quality, relevance, reach, and geography. Don’t be afraid to ask for statistics before starting collaboration.
🔸Your product is too flawless
Allow the blogger to show some disadvantages in the review, even subjective ones. It will be native advertising that the audience will believe. Laudatory odes usually look fake and do not inspire confidence at all.
🔸You write the text for the blogger yourself or set strict limits.
Ask the opinion leader to write the text or shoot a review in their words. After all, the blogger knows their audience better.
🔸You do not control the blogger’s work
Draw up good terms of reference and reserve the right to approve the final product before posting. If something is done in breach of terms of reference or some promo code does not work, do not be afraid to request the blogger to fix it. The advertising effectiveness depends on this.
🔸You ignore microbloggers
Often, advertisers rely only on bloggers with millions of followers. This is not always good, because such bloggers usually have low audience engagement, and the content is already oversaturated with advertising. There is a risk that it simply will not pay off.
Advertising with Instagram bloggers is a good tool for promoting products and services. But to make it work, take this seriously.